Email marketing is an essential component of any digital marketing campaign, and also one of the most effective and least expensive ways to get your message out there.
In order to build a successful mailing list, you need the best email marketing platform to help you manage your contact lists, design and send compelling emails, and then track the opening rate.
The good news is that there are lots of email marketing platforms available out there that are not very expensive to get started.
Here’s what you should look for when choosing the best email marketing platform in 2021.
Integration
Try to choose an email marketing platform that works seamlessly with your CRM so you can easily manage variable customer and content data.
An email marketing platform that integrates well with your content management software will also provide you with an overview of the most important metrics such as click through rates and open rates, making it possible to see which of your campaigns are performing the delivering the best results.
Reading and viewing options
Look for an email marketing tool that has mobile optimized templates and functionality. Approximately 43% of people check their emails on their smart phone every day, and if your emails aren’t displaying correctly on mobile devices, users will bounce, and your efforts will be wasted.
Response handling
Email response handling is vital whether you are a small or large business, but if you are someone who is handling hundreds or thousands emails per day, it’s essential to choose an email marketing platform that allows you to aggregate customer responses into tickets or send automated responses.
Pricing and support
If you are worried about costs when searching for a quality email marketing platform, the good news is that many of the email marketing contenders on the market have very wide price ranges that start at approximately $3 per month.
Some platforms include unlimited email sent every month and will only bill you on the number of subscribers. For example, if your email list is small, you should look for a company that provides a free plan or even a pay-as-you-go plan.
Custom workflows
Advanced email marketing platforms offer custom workflows that allow users to specify triggers based on actions, such as making a purchase or opening an email, or even inactions, such as ignoring emails, for example. Custom workflows make it possible to create a series of emails that you can send to various segments of users. Other features you may be looking for include the ability to move contacts into new segments and pausing or stopping campaigns at any time.
Whether you’re looking for a simple email marketing solution or one with advanced capabilities and full automation, there are numerous solutions out there to help you start your digital marketing journey. Most importantly, choosing a quality email service provider will ensure that your email campaigns don’t end up in the spam folder.
